COO of PeopleFinders.com, Bryce Lane discusses the importance of background checks whether on a contractor, neighbor, babysitter, etc. How much does your viewers really know about the people they come in contact in their daily lives. Bryce will explain how easy and cost effective it is to do such background checks and how they could ultimately protect viewers and their families. He will discuss what kinds of information these checks yield, does the person know they are being checked?, what are some typical situations that call for this kind of personal investigation. Peoplefinder.com is a one stop resource for free people searching on the web. People Finder has indexed billions of publicly available records and provides a simple format to search for up to 80% of people currently residing in United States. In addition to the free people search and free white pages, People Finder has search portals for all other public records services. Public records include background checks, criminal records, cell phone directory, and more. Also, we took the next step beyond being a great people search and white pages provider by including a complete yellow page directory. Peoplefinder.com is owned by Digimedia.