Could The Next New Thing Already Be 2,500 Years Old?

According to a new book, “Buddha: 9 to 5: The Eightfold Path To Enlightening Your Workplace and Improving Your Bottom Line”, a promising new approach to business can be found in the insightful teachings of Buddha. “Buddha: 9 to 5” is the first book to utilize Buddha’s famous doctrine, The Eightfold Path, and apply it to Corporate America. Nancy Spears calls it The Eightfold Path to Authentic Leadership, providing a proven model for offering concrete strategies on improving the profits and workplace environment, regardless of a company’s size or industry. The eight key principles are: *Right View: Vision (communicate and listen with clear, unobstructed insight) *Right Intention: Mission (developing a mission and having full awareness of it in every action) *Right Speech (speak with honesty, clarity, and directness) *Right Action: Accountability (holding yourself and others accountable) *Right Livelihood (loving what you do; being dedicated and committed) *Right Effort (combining intellect and intuition and using meditation) *Right Mindfulness (staying focused and confronting challenges) *Right Concentration (thinking in the present moment, but with an eye on the long-term) “Some CEOs have begun to take a Buddha 9 to 5 approach to their businesses and have experienced great success in doing so,” says author Nancy Spears. “I spotlight several in my book, including Starbucks, IBM, Procter & Gamble, Timberland, Ritz-Carlton Hotels, and Salesforce.com. Indeed, a CEO, senior manager or middle manager, in the mindset of Buddha, can implement a highly effective way of doing business that will transform his or her corporation.” Nancy is a former marketing executive who embraced spiritual practice as a means of survival in the corporate workplace. She was the founder and CEO of the national marketing and production agency, Creative Event Marketing, Inc., which she later sold to the InterPublic Group. She now assists non-profits in development and marketing. Nancy serves on the board of directors and National Councils for The Shambala Mountain Center, The Aspen Center for Integral Health, The Children’s Health Foundation, and The Aspen Education Foundation. “CEOs, executives, and managers seek ways to instill leadership that will yield positive financial results and improve employee morale” notes Nancy . “Yet, few business philosophies offer practical, useful applications to accomplish this. Perhaps you have tried the latest management techniques for success, only to achieve marginal, short-term rewards. It’s time for a new approach that you can use every day. Bringing the principles of Buddha into the boardroom is a unique strategy to help you cultivate lasting success throughout the organization.” For more information visit: http://nancyspears.com More about Nancy Spears: Nancy Spears is the author of a new book that offers profound ways to integrate value-based leadership into corporate America, Buddha: 9 to 5: The Eightfold Path to Enlightening Your Work Place and Improve Your Bottom Line. Founder and CEO of a national marketing and production agency with offices in seven cities coast to coast, Nancy’s marketing expertise includes providing strategic marketing communications counsel and services to Fortune 100 companies who value quality of thinking, execution and service. https://videos.whiteblox.com/gnb/secure/player.aspx?sid=33023