The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment, 2:15 PM – 3:30 PM on Thursday, November 15th
David is going to discuss issues relating to branded entertainment and the panel topic/discussion in more detail.
Brief bio of David Lang below.
David Lang is an Emmy Award-winning producer who has brought his talents to the marketing world as President of Mindshare Entertainment. In this role, David creates innovative, engaging, groundbreaking branded content for some of the world’s most recognizable brands.
Lang oversees all creative development & production, strategic marketing and partnerships in the entertainment marketing arena, as well as focuses on the creation of new economic models in this fast-moving space. Over the past six years, he has led his team in producing more than 100 projects for Fortune 500 marketers across a vast array of categories and targets.
A few clients include: Unilever, Kimberly Clark, Sprint, IBM, American Express, Royal Caribbean Cruise Lines and Pepsi. High profile projects include: Karl Lagerfeld and Rachel Bilson for Magnum Ice Cream; Marisa Tomei for Bertolli; Whoopi Goldberg for Poise; 30 Rock’s Jane Krakowski for Breyers; Alicia Keys/Dove for MTV, Sprint’s “Create Your Hero” for NBC/Heroes; and “The Rookie” for Fox “24”.
Before joining MSE, Lang was Senior Vice President of Development & Production at Lorne Michaels’ Broadway Video, where he oversaw his group’s development of shows and the production process as show runner/executive producer.
Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA).