Reporting by Leah
In her fifth appearance during Fashion Week, Atlanta-based fashion designer Sushma Patel presented her latest collection of inspired creations on February 12, 2010.
After her studies at the Fashion Institute of Technology, Sushma Patel went on to show her first collection in her native India in 1998. Since then she has done fashion shows at a number of events across the USA including the Bollywood Fashion & Music Awards. She has also presented her designs at Caribbean Fashion Week in Jamaica, India International Fashion Week in New Delhi, and at the Fashion TV Summer Festival in Romania.
Ms. Patel’s designs are a unique and stunning Indo-Western fusion. They are characterized by impeccable craftsmanship and quality and an innovative approach to cut, draping and the use of opulent fabrics such as jorjut, sufan, kangiwaram and various silks. Unforgettable designs are embellished with hand embroidery and crystals. Ms. Patel is one of the few prominent designers in India to incorporate traditional embroidery, fabric printing and weaving crafts into her thoroughly contemporary creations.
Sushma Patel’s designs are meticulously handcrafted in India and sold at her own boutiques in Atlanta, United States, and in Mumbai, India, as well as at a number of upscale boutiques in India and other countries. Her goal is to achieve international recognition as a cosmopolitan designer appealing to a wide spectrum of consumers. She has a loyal and growing clientele around the world including a number of prominent film stars.
