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The Motherload: HealthyWage.com’s ‘Mother’s Day Jackpot Challenge’ and ‘Jillian Michael’s HealthyWager Challenge’ to pay moms, and other women and men, cold hard cash for successful weight loss; Global health and fitness expert Jillian Michaels launches her HealthyWager Challenge, advocating the company’s gamification approach that keeps dieters engaged and motivated throughout their weight-loss journey – and paid with cash prizes for their success in-kind
With reports indicating that, on average, one out of every three adults is obese (about 36% of the population) and that, “if U.S. trends continue unabated, by 2030, estimates predict that roughly half of all men and women will be obese,” people are needlessly putting themselves at higher risk of serious medical conditions. This includes diabetes, coronary heart disease, stroke, and other health concerns as cited by the CDC. Couple that with the sad truth that COVID-19 is actually exacerbating the problem, with one March 2021 report finding that an overweight condition is “associated with the severity of COVID-19 and the need for hospital treatment.”
Understanding the need for serious intervention to get America’s collective weight-driven health trending in the right direction, HealthyWage.com—the world’s leading purveyor of financially-induced diet contests for individuals and corporate/team-based weight loss challenges, today announced multiple new programs that will tackle the U.S. obesity head on. This includes HealthyWage’s partnerships with fitness-minded personalities and the imminent launch of its “Mother’s Day Jackpot Challenge ” on May 9, 2021 through which the company will pay moms and other challengers $5,000 cash for losing just 6% of unwanted body weight. Winning participants will equally share the prize pot while celebrating their shared slimdown success!
So effective is this method, HealthyWage also recently announced its engagement with global health and fitness expert, businesswoman, bestselling author, television personality and creator of the award-winning The Fitness App, Jillian Michaels, who is advocating the company’s gamification approach to keep dieters engaged and motivated throughout their weight-loss journey … and paid with cash prizes that can range in the hundreds and thousands for their slimdown success. Toward this end, Michaels recently announced the launch of the “Jillian Michaels HealthyWager Challenge” on her Instagram page.
Jillian is not the only famous personality helping folks get fit and paid with HealthyWage. Earlier this year the company announced the continuation of its A-list partnership with Sherri Shepherd—an a ctress, comedian and best-selling author who formerly served as an Emmy Award-winning network talk television co-host. Amid the popularity of Sherri Shepherd’s initial “HealthyWager” initiative through which participants vied to win up to $10,000 by hitting their own personal weight loss goal, the esteemed television personality has again teamed with HealthyWage for a re-boot of the initiative … again giving participants a chance to win up to $10,000 by hitting their own personal weight loss goal. As an added bonus and point of motivation, those partaking in Sherri Shepherd’s HealthyWager challenge, which runs through June 18, 2021, will also receive a $50 cash bonus added to their grand prize. Sherri has already exceeded her own goal to lose at least 15 pounds in 6-months, for which she’ll win $500 for the achievement. Sherri Shepherd celebrated the success of her second HealthyWage challenge in an endearing video on her Instagram page.
HealthyWage is founded on research and “double-incentivization” methodology that proves cash rewards triple the effectiveness of weight loss programs. HealthyWage payouts are proof positive. Since the company’s inception, HealthyWage had collectively paid more than 30,000 dieters over $55 million cash for weight-loss achievements exceeding 7.5 million pounds shed.
“Studies show that monetary incentives serve to enhance the effectiveness of, and duly complement, weight-loss programs of any and all sorts, especially when paid out quickly like our various programs,” said HealthyWage co-founder David Roddenberry. “The average participant more than doubles their investment if they are successful at achieving their goal. The financial upside potential is impressive.”
A few notable HealthyWager success stories (both female and male) also exemplify the power of this approach. These include Jenny S. who lost a staggering 100 lbs. and won $5,135 for her slimdown success and Miranda B. who lost 81 lbs. and won nearly $3,000.00 for her efforts. From its website, HealthyWage.com shares yet more inspirational success stories of both women and men who gained financially for their pound-shedding achievements using the company’s unique and well-proven gamification approach. This includes Kristin W. who lost a staggering 114 pounds and won $4,000 for her efforts, Anastasia W. who lost 41 pounds and won a whopping $10,000 in kind, and Blake S. who lost an impressive 151 pounds and won $4,670 for his own slimdown success.
The efficacy of diet gamification is well-proven. For one, according to study findings published by JAMA Internal Medicine, behavioral economics-based gamification led to “significantly” increased physical activity among overweight and obese Americans. In this particular study, pairing a step tracking device with social incentives led to sustained, long-term behavior change—prompting participants to take more steps then with a step tracking device, alone. While the report explains that “gamification interventions significantly increased physical activity during the 24-week intervention,” with competition being the “most effective.”
Further validating HealthyWage’s well-honed approach, an additional study published in the journal Social Science and Medicine continue to prove that money is an effective motivator to “increase both the magnitude and duration of weight loss.” The same hold true in business for staff wellness initiatives. Results from one study published in the Annals of Internal Medicine indicated that “Loss Incentive’ Motivates Employees to Take More Steps,” finding that financial incentives framed as a loss were most effective for achieving physical activity goals.
“Throngs of studies reiterate the importance of the ‘stick’ in the design of a wellness incentive program, whether for individuals at home or for employee groups,” Roddenberry says. “Many studies have demonstrated that the threat of losing something of value is much more effective than the opportunity to win something of equal value. That’s precisely why we advocate that program participants ‘pay to play’ and make an investment out of their own pocket in order to win rewards—in our case large cash prizes—for losing weight and getting more active in the program.”
Also a prolific corporate and group wellness purveyor, since 2009 HealthyWage has worked with an array of hi-caliber participants on workplace and staff wellness initiatives, including Halliburton, ConocoPhillips and more than 25% of the largest school districts in the country. HealthyWage has, in fact, formally created competitive, money-motivated programs for more than 1000 Fortune 500 and other public and private companies, hospitals, health systems, insurers, school systems, municipal governments and other organizations throughout the U.S., and their program has been more informally run at more than 7,000 companies and organizations seeking to bolster staff health and well-being, and boost bottom lines in kind.
Those interested in learning more about HealthyWage.com’s “Mother’s Day Jackpot Challenge” and the “Jillian Michaels HealthyWager Challenge” may do so online at: www.healthywage.com/jackpot/free-mothers-day-5000-jackpot-challenge-2021/ and www.healthywage.com/jillian, respectively
About HealthyWage™
Industry-leading health and wellness purveyor HealthyWage provides cash incentives, social and expert-based support, tools and resources, and goal-setting and tracking technologies to address American nation’s obesity epidemic.
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