Every Bottle Counts

Alexandria, VA The International Bottled Water Associations (IBWA) consumer website www.bottledwatermatters.com has launched its twentieth YouTube video, Every Bottle Counts, a humorous and informative look at how people recycle when they are out and about in public places. A teenaged consumer explores how, when and where to recycle her empty PET plastic bottled water containers as she moves through her busy day away from home.

In this short video, many U.S. communities from coast to coast that currently have public recycling programs in place are cited. Each of these communities listed report that public space recycling programs either make money or save money for their community treasuries as they make it easier for people to fully recycle unwanted bottles, cans and containers while away from home.

In this lighthearted look at recycling in public places, a consumer finds herself looking for places to properly dispose of her empties. When there is no place in public to recycle, shes quick to show how she saves the empty containers until shes home, said Tom Lauria, IBWA Vice President of Communications. At no time does she simply throw her empty containers away in regular trash receptacles. As title explains, Every Bottle Counts when it comes to thoughtful recycling.

IBWA and Bottled Water Matters decided to produce this video because we all have a role to play in expanding, and benefiting from, more public space recycling, Mr. Lauria said. Consumers should know they have the ability to make public recycling bins happen in their communities and that their cities and towns can benefit financially from making the effort to capture and recycle PET plastic, glass, aluminum and other recyclable materials.

Besides YouTube, the video will be available on the IBWA website (www.bottledwater.org), the Bottled Water Matters website (www.bottledwatermatters.com) and on the Earth911 recycling mega-site. (www.earth911.com) in the IBWA-sponsored section on plastic bottle recycling.

To view the video Every Bottle Counts, click url…http://www.youtube.com/watch?v=HsLanqs7sKA

Media Contact:
TOM LAURIA
703-647-4609 office / 703-887-4056 cellphone

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA’s membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. In addition to FDA and state regulations, the Association requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is an annual plant inspection by an independent, third party organization. Consumers can contact IBWA at 1-800-WATER-11 or log onto IBWA’s web site (www.bottledwater.org) for more information about bottled water and a list of members’ brands. Media inquiries can be directed to VP of Communications Tom Lauria at 703-647-4609 or tlauria@bottledwater.org