Fabio, The King of Romance

Fabio Launches Contest to Give Away Once in a Lifetime, Luxurious Mediterranean Island Giveaway! A mansion with a private pool, house cinema and spa set on a secluded island with perfect sun-filled weather and clear blue water. No, it’s not a dream, it’s the ultimate Mediterranean island getaway and Fabio wants to give you a chance to experience it. “The King of Romance” and I Can’t Believe It’s Not Butter! are launching a contest to win this amazing Mediterranean getaway on January 9th in New York City. In fact, they are so excited about giving you the opportunity to win this vacation, that they are transforming chilly Manhattan into a beach oasis, by rolling in an enclosed beach paradise (aka a state-of-the art truck filled with palm trees and sand) into heart of the Big Apple. One lucky winner and six companions will be whisked away for a week of luxury to a private, 32,000 square-foot villa set on an island in the Mediterranean, where, with the ring of a bell, a five-star Mediterranean chef will prepare mouth-watering cuisine and a staff of 27 is at your every beck and call. A captain will sail you and your guests around the clear blue waters, a driver will chauffeur you around to the best white sand beaches, and a personal masseuse will take all your tension away 24/7. So how does one contend for this pure indulgence? You have to find it to win it! Starting January 5, 2007, consumers can try to discover this paradise. By unraveling clues at http://www.tasteyoulove.com and on specially marked packages of I Can’t Believe It’s Not Butter! participants who can correctly find the island will have a chance to win the Grand Prize. The luxurious giveaway is being conducted to mark the brand’s latest offering – I Can’t Believe It’s Not Butter! Mediterranean Blend spread. The new spread is made with olive oil, a key component to Mediterranean diets, and is an excellent source of Omega 3.