Trick or Treat for America’s Toothfairy Campaign
Tackles America’s #1 Chronic Childhood Illness
One thing that is certain to make a parent let out a blood curdling scream this Halloween is the idea of a cavity in their child’s mouth! While we all know that kids look forward to candy the most at this time of year, it can take quite a toll on their teeth. A recent “Healthy Mouths” report shows that brushing teeth and rinsing with a mouthwash was rated among the top routines that kids most resisted, according to U.S. moms with kids from ages 6-12. As those routines are critical for maintaining healthy mouths, parents are encouraged to be creative in making those routines more exciting for their kids, such as posting a calendar in the bathroom and rewarding them with a gold star for each day of great oral care.
Oral disease is the number one chronic childhood illness in the U.S., so this Halloween, the makers of Listerine Smart Rinse and the national nonprofit organization, America’s Toothfairy will team up to help parents instill good oral care habits in children, and help the most vulnerable children get the oral care they deserve.
Through the Trick or Treat for America’s Toothfairy campaign, parents and kids are encouraged to visit www.AmericasToothfairy.org to get helpful oral care tips, and learn about how they can raise money for the millions of children who endure pain and ridicule as a result of rampant tooth decay. Participating children raising $10 or more will receive a personalized letter from America’s Toothfairy, and groups and businesses who raise funds will receive a Trick or Treat Certificate of Appreciation to display.
• Dr. Kaneta R. Lott, Pediatric Dentist, is the owner of one of metropolitan Atlanta’s most successful pediatric dental practices. Dr. Lott provides strategic advice to a wide range of clients, organizations, and students concerned about providing quality healthcare. She is also a paid consultant to Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.
• Fern K. Ingber, President and CEO, National Children’s Oral Health Foundation, is the strategy consultant for the establishment of the National Children’s Oral Health Foundation and has also provided management consulting services for The Children’s Dental Center of Greater Los Angeles. By supporting a growing Affiliate network of nonprofit university and community-based dental clinics, health centers and mobile programs with funding, product donations, and educational resources, she has helped the America’s Toothfairy campaign touch the lives of over 1 million underserved children!
This interview is courtesy of Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.