Sanctuary Sam the Sea Lion Urges Americans: “Don’t Trash Where You Splash” LIVE from his Home at Sea World in Orlando DANIEL BASTA, DIRECTOR, THE NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION’S (NOAA’s) NATIONAL MARINE SANCUARY PROGRAM SANCTUARY SAM BACKGROUND: NOAA’s National Marine Sanctuary Program has just announced a national ocean literacy campaign featuring a California sea lion named Sanctuary Sam, who will serve as “spokes-sea lion” for the program direct from his Sea World-based home in Orlando. As as “spokes-sea lion,”Sanctuary Sam will in appear in a variety of communications and educational vehicles to help convey vital messages about the marine environment, highlighting the current problems facing the oceans, including pollution, marine debris and habitat destruction. Specifically, Sam will be appearing in two public service announcements, featuring the messages “don’t trash where you splash” and “be wildlife wise.” Sam will be featured in the sanctuaries.noaa.gov and OceansLive.org websites, and in school materials such as lesson plans, posters, bookmarks, and DVDs. Sam will offer tips to everyone, especially children, on how to help protect our ocean’s natural resources. One November 16th, Daniel Basta will be available to explain the importance of this new program in ensuring the long-term preservation of our oceans. Also, this will be your viewer’s first chance to meet Sam, before he becomes a full-fledged “SEA-lebrity!” Sam himself (with the help of his trainer) will be able to answer questions about his new endeavor in his own special way: with a bark, nod, or a wave of his fin! MORE ABOUT THE NATIONAL MARINE SANCTUARY PROGRAM: The NOAA National Marine Sanctuary Program seeks to increase the public awareness of America’s marine resources and maritime heritage by conducting scientific research, monitoring, exploration and educational programs. Today, the sanctuary program manages 13 national marine sanctuaries and one marine national monument that together encompass more than 150,000 square miles of America’s ocean and Great Lakes natural and cultural resources. FOR MORE INFORMATION: NOAA: http://www.noaa.gov”>http://www.noaa.gov National Ocean Service: http://oceanservice.noaa.gov”>http://oceanservice.noaa.gov National Marine Sanctuary Program: http://sanctuaries.noaa.gov”>http://sanctuaries.noaa.gov