How Does Your City Deal with Emotions?

A revealing new survey shows when, where, why and how Americans express their emotions. Through this fun and informative interview, find out if your city or part of the country is known for their “let it out” personality or if you live around more of the “keep to yourself” type…and if this could be good or bad. Emotional expert Dr. David Bersoff provides entertaining insight into the strengths and weaknesses of “letting it out.” With 20 years of experience as a social scientist, David is highly skilled in the collection, interpretation, and reporting of psychographic data. In addition, his wry wit and lively presenting style, combined with his insights into consumer attitudes and behavior will make this an interview you won’t want to miss! You may have seen it in recent ads. The big blue couch where people are invited to let it out is touring across the country to help Americans express their emotions. A major national study released today by the Kleenex Brand shows that although few admit doing it, Americans know that expressing their emotions is healthy. Here to break down the findings on the blue couch from its first stop in New York City is social scientist Dr. David Bersoff. David Bersoff, Ph.D., Yankelovich, Inc. David Bersoff is a Senior Vice President at Yankelovich in charge of MONITOR Operations. In this capacity, he has overall responsibility for all aspects of the entire MONITOR suite of products as well as for new product development and MONITOR client service. He also serves as a senior marketing intelligence consultant to Fortune 500 companies in Financial Services and the Auto Industry as well as to various professional and trade organizations. With 20 years of experience as a social scientist in both academic and business settings, Dr. Bersoff is highly skilled in the collection, interpretation, and reporting of psychographic data. In addition, his wry wit and lively presenting style, combined with his insights into consumer attitudes and behavior, also make him a popular convention and event speaker. Dr. Bersoff holds a B.A. Summa Cum Laude in Philosophy and a Ph.D. in Social Psychology, both from Yale University. Before joining Yankelovich, David was an Assistant Professor of Social and Cross-Cultural Psychology at the University of Pennsylvania. He has authored over a dozen academic publications. Yankelovich, Inc. delivers measurable breakthroughs in marketing productivity for our clients. Our unique database and segmentation solutions, plus our unparalleled information-based insights into consumer motivations and lifestyles, identify specific, tangible opportunities for competitive advantage by moving clients from simplistic targeting to advanced productivity solutions. Clients include Fortune 500 companies in the retail, financial services, advertising, consumer products, technology, automotive, media, entertainment and insurance industries among others. For over 30 years, the Yankelovich MONITOR has tracked and forecasted consumer value and lifestyle trends. MindBase directly links the MONITOR information on why people buy to databases of customers and prospects. The Segmentation Company, a division of Yankelovich, provides proprietary needs-based segmentation solutions. Yankelovich is headquartered in Chapel Hill, N.C. http://www.yankelovich.com www.yankelovich.com