Ira Weissman began his website www.truthaboutdiamonds.com to help people all over the globe navigate the difficult world of buying diamonds. It has become the premiere educational and advisory resource for not just diamond lovers, but for thousands of men who are about to make the single most important purchase of their lives…the engagement ring.
A Wharton School graduate and veteran of the diamond industry, Weissman created the website truthaboutdiamonds.com in 2008. It always bothered Weissman that part of the business of diamonds is to teach people to “spend beyond their means” on what essentially amounts to a little polished rock. The site teaches consumers how to buy a diamond like an expert diamond dealer and pocket the savings.
“We, in the business, know that you don’t buy a diamond as an investment — it’s a retail product just like any other. So why pay more for measurements that you won’t be able to appreciate with your naked eye? That’s the Truth About Diamonds,” says Weissman.
He adds that most people who buy diamonds know absolutely nothing about what they are looking for or should be paying for.
“The majority of first time diamond purchasers are single men buying that all important engagement ring. It is arguably the most important purchase those men will ever make, yet they go into it blind. We aim to give them a few tips that can translate into thousands of dollars in savings,” he says.
Whether it’s a multi-million dollar diamond as seen most recently on the finger of bride Kim Kardashian, or a simple wedding band, Weissman says buyers need to do their homework, and visitors to the site agree.
Says one delighted customer: “I was clueless. I wanted to buy a diamond with superior qualities even though I’d never be able to see or appreciate those qualities just by looking at it. The ring I wanted would have cost $10,400.. Just by reading the information on the website, I realized that I could get a similar looking diamond for $7,400. After a looking at some diamond choices I was thinking about, TruthAboutDiamonds helped me choose a comparable ring for $6,400. They saved me $4,000!”
