Kmart Hosts “Kids Take Over Kmart” Event to Kick Off St. Jude Childrens Research Hospital® Thanks and Giving® Campaign
To kick off Kmart’s sixth annual St Jude Thanks and Giving donation campaign, the retailer is hosting a “Kids Take Over Kmart” event at its Astor Place store to bring to life the support that customer donations provide St. Jude year after year.
St. Jude patients will “take over” the role of store associates to help greet customers and spread holiday cheer during the giving season. For customers that donate $5 or more to the cause, St. Jude patients will hand out a branded bracelet to show their appreciation. This will take place at the Astor Place Kmart Store, 770 Broadway New York, New York 10003 on November 1st from 12-2 p.m.
• St. Jude patients and families spreading holiday cheer and helping shoppers get into the holiday spirit
•St. Jude patients and families greeting customers and serving as “Manager of Holiday Cheer”
BACKGROUND: Over the past five years, Kmart has raised more than $23 million for St. Jude, making the retailer the leading fundraiser for the Thanks and Giving campaign. In 2010, St. Jude recognized Kmart as the “Corporate Partner of the Year” for its ongoing support.
St. Jude is the nation’s leading pediatric research and treatment center devoted solely to children with cancer and other deadly diseases and the only hospital that covers all of the costs for treatment, travel, food and lodging for each patient and a family member.
