?provide your viewers with easy and engaging tips for moms to incorporate into their daily routines without feeling the worry of adding another “to do” to their list. Survey Results: * Nearly 8 in 10 (79%) of moms with children two and under report that daily household tasks take them away from spending quality time with their little ones. Even more so for moms in their 30s, nearly 9 in 10 (86%) say tasks get in the way of quality time. * Moms spend two-thirds or 67% of their days doing the things they have to, versus they things they want to. * More than six in ten moms (62%) try to involve their children in their tasks only some of the time or hardly ever. * More than 90% of moms wish they had more time to focus on their children. Story Description: From changing diapers and doing dishes to cooking and cleaning up the house, moms today are biting off a lot, leaving little room for quality time with their children. In a new survey conducted by Kelton Research, a majority of moms revealed that daily tasks such as laundry, dishes and cooking mean less time to do the thing they love the most: spend fun, quality time with their babies and toddlers. Overwhelmed by daily chores, many moms said they don’t know HOW to incorporate meaningful time with their child into household tasks and daily routines. Recognizing the reality of today’s busy moms and their need to balance more than ever, Julie Aigner-Clark can share some tips on how to turn everyday tasks into opportunities for discovery with children, including how to: * Turn grocery shopping with their little one into an interactive experience verses a stressful outing * Help mealtime become a fun experience instead of a frustrating one * Turn laundry into playtime verses chore time. The funding sponsor of this segment is Baby Einstein. About Julie Aigner-Clark: Julie started The Baby Einstein Company when she discovered that there were no age appropriate products available to help her share her love of art, classical music, language and poetry with her own babies. Since the debut of the very first title, Julie developed Baby Einstein videos with the idea of creating “digital board books,” allowing parents to have two hands free to clap, point to objects and interact with their baby while enjoying and experiencing unique videos together. Baby Einstein products provide parents and caregivers with new and different ways to interact with their babies. In addition, through the use of timeless art and music, Baby Einstein products engage parents and babies alike.
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