Mercedes-Benz Fashion Week
New and Returning Designers Joined Line Up For Record Breaking Number of Shows
IMG Fashion announced the initial line up of shows for the Mercedes-Benz Fashion Weeks first season in Lincoln Centers Damrosch Park. From September 9 through September 16, 2010, thousands of fashion industry professionals gathered to see over 90 of the world’s most established and up-and-coming designers present their Collections for Spring 2011. The Mercedes-Benz Fashion Week inaugural season at its new home in Lincoln Center in New York City was a huge success.
We are tremendously excited about our new home at Lincoln Center and overwhelmed by the response of so many designers who will be showing with us as part of Mercedes-Benz Fashion Week this season, said Peter Levy, SVP and Managing Director of IMG Fashion. The opportunity to facilitate such a large number of shows and events within the new footprint of the event bodes very well for the new location.
Mercedes-Benz Fashion Week presented the following designers: Nicholas K, Project Runway, Toni Maticevski, Richard Chai, Ruffian, Christian Siriano, Bensoni, Farah Angsana, VERRIER, Concept Korea, Richie Rich, Tadashi Shoji, BCBGMAXAZRIA, Duckie Brown, Michael Angel, Buckler, EDITION Georges Chakra, Ports 1961, Alexander Berardi, Academy of Art University, Lacoste, Binetti, Cynthia Rowley, Prabal Gurung, ADAM, Yoana Baraschi, Vivienne Tam, Mik Cire, Charlotte Ronson, Z Spoke by Zac Posen, Venexiana, Derek Lam, Timo Weiland, Lela Rose, DKNY, Rebecca Taylor, Rebecca Minkoff, Herv Lger by Max Azria, Diane von Furstenberg, Trias, Global Glam Collection, Custo Barcelona, Tommy Hilfiger, Vassilios Kostetsos, William Tempest, Jenny Packham, Carolina Herrera, Carlos Miele, Diesel Black Gold, Tracy Reese, Donna Karan New York, TONYCOHEN, Monique Lhuillier, Yeohlee, Herchcovitch, Alexandre, Betsey Johnson, Perry Ellis, Elie Tahari, Monique Pan, Badgley Mischka, Vera Wang, Rosa Cha, Max Azria, Bibhu Mohapatra, Dennis Basso, Luca Luca, Sophie Theallet, Tibi, Narciso Rodriguez, Toni Francesc, Bill Blass, Tory Burch, Michael Kors, Nanette Lepore, General Idea, Adrienne Vittadini, Gottex, Milly by Michelle Smith, Odd Molly, Anna Sui, Mackage, Zang Toi, Ralph Lauren, Andy & Debb, Isaac Mizrahi, Davidelfin, Argentina Group Show, Calvin Klein Collection Womens, J. Mendel, Rebecca Moses, Naeem Khan, L.A.M.B. and IVANAhelsinki.
Designers returning from previous seasons of Mercedes-Benz Fashion Week or those showing for the first time as part of the lineup included Betsey Johnson, Bibhu Mohapatra, Bill Blass, Buckler, Cynthia Rowley, Derek Lam, Jenny Packham, L.A.M.B., Rosa Cha, Ruffian, VERRIER, Vivienne Tam, Zang Toi, among others.
Mercedes-Benz Fashion Week hosted three runway venues: the Theatre; Stage; and Studio, as well as a fourth presentation space called the Box for designer presentations, industry forums, press conferences and other activities. Additionally, the new venue boasted a number of technical enhancements to adjust with the changing needs of the fashion community including: a more gracious lobby to better accommodate designer guests; modified runway theaters and modular designer spaces that support advanced production capabilities; expanded lighting and digital design resources; new dcor and increased venue/runway sizes and enhancements as well as a comprehensive digital upgrade to the event, including a new website, registration, credentialing and seating system, digital signage and various other improvements.
The new location at Lincoln Center provided Mercedes-Benz Fashion Week attendees with convenient transportation and access to the event via subway, buses, taxi and car service. By subway, the 1 train goes directly to the 66th Street/Lincoln Center Station as well as the 1, A, B, C, D service to the 59th Street/Columbus Circle stop. By bus, the M5, M7, M10, M11, M66 and M104 lines all stop within one block of the Lincoln Center campus. Cars were able to pick up and drop off at the main steps between 63rd and 64th streets on Columbus Avenue and had a designated waiting area on 65th Street. In addition, there was a taxi stand on Columbus Avenue between 62nd and 63rd streets.
The City, working with IMG Fashion and Lincoln Center, embarked on a coordinated effort to ensure Mercedes-Benz Fashion Week took place in an efficient and organized manner. Led by the Citywide Event Coordination and Management Office, City agencies including the Transportation, Police, Fire, Buildings, Parks and Recreation and Sanitation
Departments together with the Mayors Community Assistance Unit, and New York City Economic Development Corporation (NYCEDC) coordinated issues related to pedestrian access, ancillary parking, community resources, traffic flow, and opportunities for local businesses.
Each year, the 232,000 attendees at Fashion Weeks generate new economic activity for New York City businesses, accounting for more than $466 million in direct visitor spending and contributing to $1.6 billion in annual tax revenue to the Citys fashion industry. For the businesses surrounding Lincoln Center specifically the restaurants, hotels, and retailers as well as the thousands of caterers, security, and service workers staffing the shows, relocating Mercedes-Benz Fashion Week resulted in economic benefits. More than $40 million annually is spent on meals at local restaurants; nearly $30 million on taxis, car service, and public transportation; and an additional $56 million at area hotels.
Title sponsor Mercedes-Benz was joined by DHL, American Express, Maybelline New York, W Hotels Worldwide, TRESemm, AOL Inc., ideeli, Cambria Cove, Starbucks Frappuccino Coffee Drink, Kim Crawford Wines, EFFEN Vodka, FIJI Water, as well as the following media outlets The New York Times, Women’s Wear Daily, and Getty Images. Over eight days, more than 100,000 guests passed through the tents. With the help of these sponsors providing hospitality, services and amenities,the hectic week of shows was as effortless and pleasurable as possible for all attendees. Mercedes-Benz Fashion Week is an IMG event.
For more information, please visit www.mbfashionweek.com/newyork
Follow us on Facebook on the Mercedes-Benz Fashion Week Fan Page!
Preliminary schedule of events:
September 9, 2010
9:00 AM Nicholas K, Studio
10:00 AM Project Runway, Theatre
10:30-11:30 AM Toni Maticevski, Box*
11:00 AM Richard Chai, Stage
1:00 PM Ruffian, Studio
2:00 PM Christian Siriano, Stage
2:30-4:00 PM Bensoni, Box*
6:00 PM Farah Angsana, Studio
6:30-7:30 PM VERRIER, Box*
7:00 PM Concept Korea, Theatre
9:00 PM Richie Rich, Studio
September 10, 2010
9:30-10:30 AM Tadashi Shoji, Box*
10:00 AM BCBGMAXAZRIA, Theatre
11:00 AM Duckie Brown, Stage
12:00 PM Michael Angel, Studio
1:30-2:30 PM Buckler, Box*
2:00 PM EDITION Georges Chakra, Stage
3:00 PM Ports 1961, Theatre
4:00 PM Alexander Berardi, Studio
6:00-10:00 PM Fashions Night Out
8:00 PM Academy of Art University, Theatre
September 11, 2010
10:00 AM Lacoste, Theatre
10:30-11:30 AM Binetti, Box*
11:00 AM Cynthia Rowley, Stage
1:00 PM Prabal Gurung, Studio
2:00 PM ADAM, Stage
2:30-3:30 PM Yoana Baraschi, Box*
3:00 PM Vivienne Tam, Theatre
4:00 PM Mik Cire, Studio
6:00 PM Charlotte Ronson, Stage
7:00 PM Z Spoke by Zac Posen, Theatre
9:00 PM Venexiana, Studio
September 12, 2010
10:00 AM Derek Lam, Stage
10:30-11:30 AM Timo Weiland, Box*
11:00 AM Lela Rose, Studio
1:00 PM DKNY, 711 Greenwich Street
2:00 PM Rebecca Taylor, Studio
2:30-3:30 PM Rebecca Minkoff, Box*
3:00 PM Herv Lger by Max Azria, Stage
4:00 PM Diane von Furstenberg, Theatre
5:00 PM Trias, Studio
6:30-7:30 PM Global Glam Collection, Box*
7:00 PM Custo Barcelona, Stage
8:00 PM Tommy Hilfiger, Theatre
9:00 PM Vassilios Kostetsos, Studio
September 13, 2010
8:30-10:00 AM William Tempest, Box*
9:00 AM Jenny Packham, Studio
10:00 AM Carolina Herrera, Theatre
11:00 AM Carlos Miele, Stage
12:00 PM Diesel Black Gold, Off-site
1:00 PM Tracy Reese, Studio
2:00 PM Donna Karan New York, 711 Greenwich Street
2:30-3:30 PM TONYCOHEN, Box*
3:00 PM Monique Lhuillier, Stage
4:00 PM Yeohlee, Off-site
5:00 PM Herchcovitch;Alexandre, Studio
6:00 PM Betsey Johnson, Theatre
7:00 PM Perry Ellis, Stage
September 14, 2010
9:00 AM Elie Tahari, Studio
9:00-10:30 AM Monique Pan, Box*
10:00 AM Badgley Mischka, Theatre
11:00 AM Vera Wang, Stage
1:00 PM Rosa Cha, Studio
1:30-3:30 PM Bibhu Mohapatra, Box*
2:00 PM Max Azria, Theatre
3:00 PM Dennis Basso, Stage
6:00 PM Luca Luca, Studio
6:30-7:30 PM Sophie Theallet, Box*
7:00 PM Tibi, Stage
8:00 PM Narciso Rodriguez, Theatre
9:00 PM Toni Francesc, Studio
September 15, 2010
8:30-10:00 AM Bill Blass, Box*
9:00 AM Tory Burch, Studio
10:00 AM Michael Kors, Theatre
11:00 AM Nanette Lepore, Stage
1:00 PM General Idea, Studio
1:00-2:30 PM Adrienne Vittadini, Box*
2:00 PM Gottex, Theatre
3:00 PM Milly by Michelle Smith, Stage
5:00 PM Odd Molly, Studio
6:00 PM Anna Sui, Theatre
6:30-7:30 PM Mackage, Box*
9:00 PM Zang Toi, Studio
September 16, 2010
10:00 AM Ralph Lauren, Skylight Studio, 275 Hudson Street
11:00 AM Ralph Lauren, Skylight Studio, 275 Hudson Street
11:30-1:00 PM Andy & Debb, Box*
12:00 PM Isaac Mizrahi, Theatre
1:00 PM Davidelfin, Studio
2:00 PM Argentina Group Show, Stage
3:00 PM Calvin Klein Collection Womens, 205 W 39th St, Ground Floor
4:00 PM Calvin Klein Collection Womens, 205 W 39th St, Ground Floor
6:00 PM J. Mendel, Studio
6:30-7:30 PM Rebecca Moses, Box*
7:00 PM Naeem Khan, Stage
8:00 PM L.A.M.B., Theatre
9:00 PM IVANAhelsinki, Studio
*Designer Presentation
(Posting by Leah. Source: Mercedes-Benz Fashion Week and IMG Fashion)
