Since 1941, M&M’S® Brand Chocolate Candies have been bringing colorful fun to the lives of consumers all around the world. And in 2016, the Brand’s 75th Anniversary, M&M’S® Brand is gearing up for its most fun year yet. By partnering with cultural icons and phenomena of today, M&M’S® will reinforce its enduring iconic status through a year-long celebration and will invite all of America to join the fun and “Celebrate with M”.
The calendar year will be filled with promotions and innovations leveraging the iconic brand and the M&M’S® Characters – America’s most beloved “Spokes Creatures.”1 M&M’S® Brand is the #1 global confectionery brand and is growing twice as fast as the category.2
During the Celebration, Mars Chocolate North America is showcasing M&M’S® Brand Chocolate Candies in fun and exciting ways across all initiatives. The 75th Anniversary is raising awareness of the brand’s quality and irresistibility, expanding usage occasions, increasing household penetration and driving sales growth.
Below are a few of the program highlights.
M&M’S® Brand To-Go Bottles
New M&M’S® Brand To-Go Bottles make it easy for consumers to take America’s favorite candy everywhere they go. The innovative, re-closable and reusable bottles each contain 3.5 ounces of M&M’S® Brand Candies. Available in two varieties — M&M’S® Brand Milk Chocolate Candies and M&M’S® Brand Peanut Chocolate Candies – the bottles are adorned with the smiling faces of beloved M&M’S® Characters Red and Yellow. (November 2015, $2.50 – $3.50)
M&M’S® Brand “Vote For Your Favorite Peanut”
M&M’S® Brand adds colorful fun to the 2016 election season! Four M&M’S® Brand Chocolate Peanut varieties – Chili Nut, Honey Nut, Coffee Nut and Original Peanut – will go head-to-head in a consumer promotion to determine America’s Favorite Peanut. Throughout the voting period of March 1 to June 17, consumers are encouraged to purchase each flavor and vote for their favorite via text and the M&M’S® Brand Facebook page. The winning flavor will be available as open stock in August 2016 and in mixed display cases in early Septemeber 2016.
M&M’S® Brand Movie Ticket Mania
Just in time for summer’s peak movie season, Mars Chocolate North America premieres M&M’S®Brand Movie Ticket Mania in May 2016. Headlined by M&M’S® Brand and co-starring SNICKERS®, MILKY WAY® and TWIX® brands, Movie Ticket Mania delivers up to $600,000 in movie prizes with two ways to win. Consumers can purchase three M&M’S® Brand Medium Bags to garner one free movie ticket, or they can win instantly by purchasing select M&M’S®, TWIX®, SNICKERS® and MILKY WAY®Singles and texting to win tickets and movie rewards.
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