New York’s hometown heroes include IBM, Mastercard, Colgate-Palmolive, The Estée Lauder Companies, Ralph Lauren Corporation and Bristol-Myers Squibb

Listen to “New York’s hometown heroes include IBM, Mastercard, Colgate-Palmolive, The Estée Lauder Companies, Ralph Lauren Corporation and Bristol-Myer” on Spreaker.

RepTrak CEO Kylie Wright-Ford speaks to Good News and the Good News is that she has Good News!  These companies were put to the test based on 7 key drivers of reputation: Products and Services, Innovation, Workplace, Governance, Citizenship, Leadership and Financial Performance. This report represents the first comprehensive, post-pandemic study that evaluates the impact of unprecedented global events on company reputation and brand promises.
In the 2021 Global RepTrak 100, the New York based companies achieved a “Strong” reputation score of 73.1 or higher.
For the complete Global RepTrak 100 rankings and methodology, please visit:
https://www.reptrak.com/rankings/