The Christmas season is still the most popular time to get engaged and Frank Dallahan is available to give tips about everything your listeners need to know about buying an engagement ring but were afraid to ask. Making one of the most significant purchases in ones life can be a harrowing experience. Guys have a million things to think about like will she say yes, do I ask her father, when do I propose, how do I keep it a surprise, and how do I make the moment perfect? With all that pressure and weight on their minds, its important to make buying the ring as easy as possible and to get the inside scoop on what you need to know. Typically, you will shop 4 to 6 different retailer jewelers, how will you know which one to choose? What about discounts on jewelry? Are they for real or are they just come-ons? What about the Internet? What are the advantages and disadvantages? What are the significant factors in the price of a diamond? What do consumers need to know before they purchase a diamond engagement ring? Approximately 80% of all young couples (or men) do their research on the Internet before they buy. What information can you trust? Should you only buy a diamond with a diamond grading report? And if so, are there differences? What makes one diamond more expensive over another? Is there a consumer protection website or place where people can get more information? Frank Dallahan has over thirty years experience in the jewelry industry. He is the President and CEO of the American Gem Society Laboratories, a business that evaluates and provides written reports on diamonds for retailers and manufacturers around the world. The laboratory is associated with The American Gem Society, a group of retail jewelers in the US and Canada who are committed to protecting the consumer in their purchases of fine jewelry. The Society requires annual examinations of its members to assure their technical competence and requires a code of ethics for its members. Mr. Dallahan has served as president of several well know jewelry manufacturers including ArtCarved, Keepsake, Diamonique, and William Schneider. He also served as President and CEO of the manufacturing Jewelers and Suppliers of America before joining AGS Laboratories in July. https://videos.whiteblox.com/gnb/secure/player.aspx?sid=46855