Bank offerings are cited as providing the biggest ‘bang for your buck’ when it comes to everyday services
GUEST: JOHN ROSENFELD – EXECUTIVE VICE PRESIDENT OF RETAIL DEPOSITS PRODUCT FOR TD BANK
BACKGROUND:
When considering the overall value provided by services that involve a bill or fee, a poll released recently by TD Bank, America’s Most Convenient Bank®, finds over half of consumers (57%) cite day-to-day banking as providing the greatest value for their investment. This is relative to other services including, telephone/mobile phone (19%), cable/satellite television (19%) and financial advice (5%).
Convenience Is Key – The TD Bank poll reveals that when it comes to value provided by their checking accounts and day-to-day banking needs convenience reigns supreme. The top elements considered to be the most valuable include: · Easy online banking (62%) · Convenient bank store locations (47%) · Convenient ATMs (45%) · Options for no, or reduced fees (41%)
Men vs. Women – Men are more likely to note easy online banking (63%) and convenient ATMs (46%) as the most valuable elements to their checking accounts. On the other hand, women cite convenient bank hours (30%) and branch locations (52%) as the most valuable.
Banking on Your Watch – Online banking is the most frequent banking activity. Respondents noted going online to manage their finances an average of five times per month. According to the poll, consumers would like to visit banks in the evening or on weekends more than they currently do (30% versus 19%).
John Rosenfeld, Executive Vice President of Retail Deposits Product for TD Bank will be available for interview on XXX and will explain the survey results and how customers can take better control of their finances.
SUGGESTED INTERVIEW QUESTIONS INCLUDE:
· What were the results of the survey?
· How can consumers take better control of their finances?
· Does gender make a difference in banking activities?
· What is the important factor consumers need to consider when choosing a bank?
· What can someone do if they’re unhappy with their banks choices?
· Where can our listeners go to find out more information?
MORE ABOUT JOHN ROSENFELD:
John Rosenfeld is Executive Vice President of Retail Deposits Product for TD Bank, America’s Most Convenient Bank Prior to joining TD Bank in September,2010, Rosenfeld was managing director, online engagement at TD AMERITRADE. In that role, he was responsible for the online client experience and all engagement activities through their online channel. He also managed the online, social media and mobile strategies for TD AMERITRADE. He is noted for leveraging a virtual investment consultant (Avatar) to generate over $300 million in net new assets and over $3.5 million in revenue and cost savings in the first year of operation. Before entering the financial services industry, Rosenfeld worked with General Electric Aircraft Engines, where he was their first e-Commerce leader. He has a bachelor’s degree in mechanical engineering from Norwich University in Northfield, Vermont.
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