New report unveils Conscious Media ecosystem and its impact on popular consciousness
sparks & honey, a next generation cultural identification agency, along with premier Conscious Media content provider GaiamTV.com, today released a new report detailing the explosive growth and continued integration of Conscious Media into mainstream media and culture.
The study, titled “The Explosion of Conscious Media,” reveals that an astonishing 100 million people in the U.S. are already tuning into Conscious Media – defined as content that combines spiritual and scientific concepts to inspire awakening and awareness, drawing from both eastern and western traditions. The sparks & honey/GaiamTV.com report identifies who is consuming Conscious Media, where it can be found and the cultural shifts driving its adoption.
“The explosive demand for Conscious Media is not simply a topic of conversation, but rather a new way of thinking,” said Patricia Karpas, Digital Strategy Officer, Gaiam TV. “GaiamTV.com’s collection of Conscious Media uses the power of conversation, videos and documentaries to raise awareness and provide new perspectives. GaiamTV.com is thrilled to be ahead of the curve in creating, aggregating and curating content in this important category. We are fully committed to bringing more Conscious Media to our audiences.”
Using sparks & honey’s proprietary trend-spotting methodology, the report involved in-depth content analysis, Conscious Media expert interviews and the study of more than 1,800 consciousness influencers including Deepak Chopra, Eckhart Tolle and Jay Weidner.
The study expects the expansion of Conscious Media to prompt rapid growth in audience interest, inciting the marketplace to respond with more compelling conscious content over the next five years.
The start of 2013 has already begun to demonstrate this growing popularity. Just this month, The Huffington Post used the Consumer Electronics Show (CES) to launch a website and app named “GPS for the Soul” to utilize mind-and-body wellness techniques to combat stress, and prominent holistic health guru Deepak Chopra introduced his new meditation device, Dreamweaver, on CONAN.
sparks & honey CEO and Founder Terry Young said, “Pairing our unique approach to identifying emerging cultural trends with Gaiam TV’s inherent understanding of the Conscious Media movement has allowed us to deliver a roadmap for brands to deeply connect with consumers and pursue conscious business principles.”
For a detailed look at sparks & honey and Gaiam TV’s findings, “The Explosion of Conscious Media” is available for download at http://whitepaper.gaiamtv.com.
About Gaiam TV
GaiamTV.com (www.gaiamtv.com) is a streaming video subscription service that offers exclusive streaming of over 5,000 films, documentaries and original programs dedicated to Conscious Media, personal growth and spirituality, featuring renowned luminaries like Deepak Chopra, Wayne Dyer, the Dalai Lama and more. It is available for $9.95 a month with a free 10-day trial. Along with its inspirational content, GaiamTV.com also features the world’s largest online library of yoga, fitness and wellness videos in its Active & Well category, featuring renowned instructors like Rodney Yee, Jillian Michaels, Seane Corn and Mari Winsor. In addition, GaiamTV.com offers original interviews with shows like Beyond Belief with George Noory, Gaiam Open Minds and Healing Matrix with Regina Meredith and Gaiam Inspirations with Lisa Garr. GaiamTV.com is available on Roku, iPad and iPhone. GaiamTV.com is a division of Gaiam, Inc. For more information, visit www.GaiamTV.com.
About GAIAM, Inc.
Gaiam, Inc. is a leading producer and marketer of lifestyle media and fitness accessories. With a wide distribution network that consists of retail doors, store within stores, a digital distribution platform and 10 million direct customers, Gaiam is dedicated to providing solutions for the many facets of healthy and eco-conscious living. The company dominates the health and wellness category and releases non-theatrical programming focused on family entertainment and Conscious Media. In addition, Gaiam has exclusive licensing agreements with Discovery Communications and other licensing partners.
About sparks & honey
sparks & honey (www.sparksandhoney.com) is a New York-based agency with a mission to synchronize brands with emerging culture. Employing a disruptive marketing platform and newsroom model called Wave Branding, sparks & honey leverages proprietary tools, algorithms and human insights to identify emerging cultural trends and engage brands in authentic and meaningful conversations. sparks & honey offers brands cultural innovation workshops, reports and consulting services as well as culturally infused social media and real-time content activation. sparks & honey is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
