Of All Our Senses, Smell has the Most Direct Impact On Our Feelings

Influencing Our Day – Todays Behavior and the Way We Interact with Others.
As Autumn is a Time of Transformation we’re here with Rachel Herz, PH.D. And World Renowned Expert on the Psychology of Smell and Emotion. She is here to discuss the Importance of Fragrance and Emotion and Learn More about How Fragrance can Help Encourage Us to Step Out of Our Comfort Zone this Season.

Rachel Herz, PhD & Author Bio
Rachel Herz, Ph.D. is a neuroscientist and leading world expert on the psychological science of smell. She has been conducting research on the sense of smell, emotion, perception, motivated behavior and cognition since 1990. Dr. Herz has published over 75 original research papers, received numerous awards and grants, co-authored several college textbooks, and is an adjunct professor at Brown University and Boston College. She is also a professional consultant to various industries regarding smell, taste, food and flavor, and is frequently called upon as an expert witness in legal cases involving olfaction. Dr. Herz is the author of two popular science books, The Scent of Desire: Discovering Our Enigmatic Sense of Smell, which was selected as a finalist for the “2009 AAAS Prize for Excellence in Science Books,” and That’s Disgusting: Unraveling the Mysteries of Repulsion, which analyzes the emotion of disgust from culture to neuroscience, and has received numerous accolades from both popular and scholarly presses. Currently in the process of publication, Rachel Herz has a new book that explores how our senses and psychology govern our perception of food, and the experience and consequences of eating.
For more information see: www.rachelherz.com