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original date is 8/11/2008 Founder, SINEK Partners, Corporate Refocusing How often have you had to deal with a company’s customer service department? Have you ever thought, “If that company’s employees treated customers right, there would be no need for customer service departments.” Simon Sinek, founder of his own company, inspiring action, talks about how to build customer loyalty on Getting Your Moneys Worth with Judith West.?