Steve Goldstein
Editorial Director PR News, shares good news. Need help mastering social media? PR News compiled more than 300 pages of the top social media ideas and tactics in its latest version of the Digital PR Guidebook.
Forty experienced digital practitioners in the PR sphere provide insight into must-know topics like tweeting during a crisis, mastering Facebook for brands and the integration of mobile into a PR plan to more fundamental issues like the optimization of press releases. The guidebook also includes a step-by-step explanation of how to measure social media efforts in order to improve future initiatives. Featured organizations in the Digital PR Guidebook include:
• Amazon
• Burson-Marsteller
• Coca-Cola Company
• Illinois Institute of Technology
• Ketchum
• Mashable
• National Wildlife Federation
• Ogilvy Public Relations Worldwide
• United Way of Greater Houston
• Weber Shandwick
The necessary reminders and comprehensive case studies in this digital tutorial will elevate your organization’s digital PR strategy. Order your copy of the Digital PR Guidebook today.
For questions regarding the guidebook, contact Laura Berdichevsky at lberdichevsky@accessintel.com
