Sponsorship Is Part of Time Warner Cable’s ‘Enjoy Queens Better’ Campaign
New York City, July 12, 2012 – Building upon its long-standing support of the annual Hong Kong Dragon Boat Festival (HKDBF) in Queens, Time Warner Cable today announced that it will be the official media sponsor of this year’s festival taking place August 4-5 at Flushing Meadows Corona Park. As part of the sponsorship, Time Warner Cable will decorate the park’s centrally located footbridge and offer fun and exciting activities to help celebrate the Year of the Dragon.
HKDBF is a multicultural celebration and sporting event that is one of the largest multicultural festivals in New York City, as well as the largest annual festival of its kind in the United States. Time Warner Cable’s sponsorship is part of its ‘Enjoy Queens Better’ campaign, which celebrates the borough’s rich culture and how improvements in the company’s TV, Internet and Home Phone services help local residents enjoy more of the things they love.
“Time Warner Cable is thrilled to participate in this year’s Hong Kong Dragon Boat Festival as an official sponsor and continue the celebrations of the Year of the Dragon,” said Alessandra Otero-Reiss, Vice President of Multicultural Marketing for Time Warner Cable’s East Region. “It’s important for us to support and participate in cultural events that are significant to the Chinese community. This sponsorship demonstrates our continued commitment to the Chinese community and the borough of Queens.”
In addition to celebrating the Year of the Dragon, visitors can stop by to learn about career opportunities with Time Warner Cable. The company is actively hiring local residents who speak Cantonese or Mandarin, and has immediate positions available in customer service and technical operations, among other areas.
HKDBF keeps up the age old tradition of Dragon Boat racing in colorful, custom-made teak boats, which are virtual works of art gliding on water. Attendees can cheer on the dragon boaters in the competition, be entertained by the many live performances, soak in the festive atmosphere and celebrate the Chinese culture. For more information about the HKDBF, visit http://www.hkdbf-ny.org.
Time Warner Cable’s New York City footprint serves over 1.3 million customers in four New York City boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties), and Bergen and Hudson Counties in New Jersey.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high‐speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and, through its NaviSite subsidiary, managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com