Logan Henderson’s “End of the World” Video Out Now

As the saying goes, “The greater the risk, the greater the reward.” It holds true for creators of all kinds.

Risk-taking continues to pay off for Texas-born and Los Angeles-based singer, songwriter, actor, and alternative pop maverick Logan Henderson. The artist expands the scope of his signature solo style in 2018 by embracing early influences, while constantly trailblazing into new territory.

For as big as his voice remains, this singular vision comes to life by way of darkly seductive visuals, raw lyrics, and enigmatic themes as subversive as they are enticing. It’s a risk that elevates him to the next level altogether and delivers something wholly new to the game.

“When I’m in the studio, it’s important for me to take chances,” he affirms. “I choose to be creative in a space that’s authentic to me. I stopped thinking in terms of categories. If you listen to my music, I wanna keep people guessing.”

During 2016, he took the first step on this unpredictable journey. Logan initially rose to international renown as one-fourth of the multiplatinum pop powerhouse Big Time Rush. Beyond selling millions of records worldwide, the group’s platinum-certified 2010 self-titled BTR captured #3 on the Billboard Top 200 as Elevate maintained this momentum in 2011 and 2013’s 24/Seven upheld their hot streak.

However, he focused on personal growth following the quartet’s disbandment. Rather than immediately dive back into the studio, he chose to travel for a year, learn as much as possible, and grow. Between penning ideas, short stories, and poems, and rediscovering his influences through his time away from the music scene.

Fittingly, the vision came into focus from a dream.

“A dream inspired me to pursue this,” he exclaims. “I basically said, ‘I’m going to make a record. I’m going to give it my all. I’m going to be vulnerable. I’m going to show people a few different sides of me.’ Then, I made the decision.”Bringing that dream to life, he introduced this chapter with the EP Echoes of Departures and the Endless Street of Dreams – Pt. 1 featuring the single “Sleepwalker.” Accompanied by a sexy avant garde-style music video, Billboard praised its “distinct sound” as the song quickly cracked 1.1 million Spotify streams and 1.6 million YouTube/VEVO views. Additionally, he served up “Speak of the Devil” and a laidback Acoustic Sessions EP.

However, he really bares his teeth on the single “Bite My Tongue.” Over airy production punctuated by finger-snaps and sweeping synths as well as guitar courtesy of Drew from The Chainsmokers, he candidly admits, “I’m fucking awkward, but that’s obvious” before crooning the intoxicating, irresistible, and infectious hook-“Like a devilish curse that you put on my words, but I love that it hurts whenever you bite my tongue.”

 

“The play on words was a lot of fun for me,” he elaborates. “Right now especially, it’s crucial to say it all. There were a lot of times I hadn’t said what I meant or felt. A big piece of this project is announcing, ‘This is what I’m going to do.‘ It’s also about having someone in your life who can snap you out of the person you were before. Even if it hurts and feels uncomfortable, you let everyone know who you really are.”

Logan is in no doubt poised for a breakout year ahead in 2019. The second installment of hisEchoes EP drops this spring and features the lead single “Pull Me Deep,” which marks his second consecutive Top 40 hit at Pop Radio and further establishes him as a consistent artist-to-watch. This spring also finds Logan performing for fans nationwide while on tour alongside fellow label mate Jake Miller.

For the first time, audiences are getting to really know Logan Henderson like never before.

“I’ve allowed myself a clean slate,” he leaves off. “This is a new beginning for me and anybody listening. I hope you feel something when you put this on. That’s what I’m hoping for.”

He might just be the risk taker pop music could really use right now.

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